Sunday, November 16, 2008

Obama Brings "Fireside" Chats to YouTube

About a month ago, I wrote a post on the Racetalk blog about how Barack Obama was the first Presidential candidate to use in-game advertising to reach young voters - you can read that post here - and it appears the tech-savvy President-elect plans to use technology to deliver modern day "fireside chats."

An article featured in Friday's Washington Post discusses Obama's plans to bring his weekly updates to the masses via sites like YouTube. Currently Obama is taping his weekly democratic addresses and uploading the video to his Change site in an effort to make the upcoming Presidency as transparent as possible.

It will be interesting to see in the upcoming months, and especially over the next four years, how transparent Obama makes the Presidency, and whether he plans to use social media to just push his content out, or to create a dialogue between himself, his administration and the American public.

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